Systems designed for your data
Big, messy or complicated projects are my specialty. Whether you’re looking for large scale strategy and planning or have a large project that’s gone off the rails, I can help.
Website not coming together? I’ll fix your information architecture and adapt your content so it flows naturally on your site. Developers don’t understand what you’re trying to get from your App or interactive web page? Not a problem.
Past Projects Include:
Content and Marketing Strategy:
Developed dozens of highly effective content strategy decks for large scale websites, content marketing apps, integrated web-social-app promotions, and sales pitch decks. Projects included data-driven content marketing for grocery stores, high-profile foodie and sporting events, health publications and libraries. Other projects covered industries ranging from pharmacy, retail, consumer products, food, software, network infrastructure solutions, education, and more.
Digital Marketing Promotions:
Created dozens of interactive social media and digital promotions, from the design stage though copy-writing, and in many cases built, coded and published along with a supporting social media campaign. Campaigns included dozens of national and international brands, ranging from consumer products, cosmetics, travel, food and confectionery, pharmacy, charity/fund-raising, entertainment, and more.
CMS Back-end Design and Implementation:
Designed and led multiple content management system builds, redesigns and upgrades, including wire-framing templates, information architecture, workflows, content design and standardization, content development and migration. Industries covered include telecommunications, education, healthcare, banks and financial institutions, electronics manufacturing sectors.
I also do website optimization projects to improve speed and SEO.
Experience in most CMS systems, including WordPress, Drupal, OpenText, Shopify, Agility, WooCommerce, Backbase, SDL Tridion, Joomla, django, Oracle ECM, MS SharePoint, Squarespace, Wix.
Apps, Chatbots, and Online Interactive Experiences:
Designed and executed multiple app programs and chatbot environments, with projects ranging from app strategy, content, design and execution; beacon-driven, interactive, multi-media event spaces; interactive games, product finders, gift idea generators, games, and interactive stories for premier kids’ publishers.
AR and Virtual Reality:
Collaborated as content lead on a Second Life conference and training environment for a leading electronics manufacturer.
Still not convinced?
Here are some more ways I improve your bottom line:
Flexibility
My expertise blends seamlessly into your projects across a wide range of job titles.
My skills are cross-disciplinary and adapt across sectors and silos, including technology, digital marketing and business strategy.
Expansion
Does your company need a new website or app or campaign but don’t know how to begin?
Hit your growth targets with projects that once were out of reach, bring out-of-control projects back on track, and save your budget.
Efficiency
I speak native geek and nerd. Also some wonk.
Your developers will love me because I know how they work. Save time on production and build more powerful apps that speak directly to your users.
Ready to Talk?
Looking for content expertise to boost your business or need direction for a major overhaul?
I offer reasonable rates and quick turnaround times.